The situation
New parents were stitching together multiple apps to track feeding schedules, sleep patterns, diaper changes, vaccinations, and milestones. Nothing talked to anything else. The information existed — scattered across phone notes, reminders, and memory — but there was no single place to manage it. For sleep-deprived parents in the first months of a child’s life, scattered is the last thing you want.
What I was hired to do
Own the product. Define what gets built, in what order, and to what standard — as Product Owner inside an Agile Scrum team.
What I actually built
Owned the backlog from day one — user stories, acceptance criteria, sprint prioritization. Defined the product vision and held the roadmap against it through four months of sprints.
The app shipped with tracking for feeding, sleep, diaper changes, growth metrics, and crying patterns. Health appointment and vaccination reminders. Milestone capture. Community features for peer support. Soothing sounds and curated parenting guidelines.
The discipline was in what didn’t ship. With a product for new parents, every stakeholder has an idea about what would be useful. My job was to protect the core use case — structured daily tracking — from being buried under features. Worked closely with designers and engineers to validate usability at each sprint review, adapted the roadmap where user feedback pointed to real gaps, and held QA cycles to the same standard as the product itself.
The result
A production-ready parenting companion delivered in four months. Parents could manage daily baby care in one place — consistently, without friction.
A production-ready parenting companion delivered in four months. Parents could manage daily baby care in one place — consistently, without friction.